Shaza Hotels Expands in the Kingdom with Mysk Residences Riyadh
Shaza Hotels Expands in the Kingdom with Mysk Residences Riyadh
Adanté Realty Leads the Development with Urbanew Advisory as Owner’s Representative
Riyadh, Saudi Arabia – November 2025:
Under the patronage of the Ministry of Tourism, Saudi Arabia, and as part of TOURISE 2025, Shaza Hotels has announced the signing of Mysk Residences Riyadh, an upscale lifestyle aparthotel that embodies the evolution of Saudi Arabia’s modern hospitality landscape.
The agreement was signed with Adanté Realty Properties, the project’s developer, with Urbanew Advisory appointed as the Owner’s Representative supporting Adanté throughout the operator selection, negotiation, and development initiation phases.
This new addition to the Mysk by Shaza portfolio reflects the brand’s ongoing growth across the region and its commitment to delivering contemporary experiences rooted in authentic Arabian hospitality.
Located along King Salman Road, just minutes from Riyadh International Airport and within easy reach of major developments such as Qiddiya and Murabba, Mysk Residences Riyadh will feature 58 spacious units, including one, two, and three-bedroom apartments and penthouses.
The property has been envisioned as a premium lifestyle aparthotel, blending the comfort of home with the elegance and service of a modern hotel. Guests will enjoy a swimming pool, full-floor gym, all-day dining restaurant, and deli café, designed to serve both corporate and leisure travelers seeking long-stay comfort and flexibility.
Dr. Aadil Alexander, CEO of Adanté Realty Properties, commented:
“Our partnership with Shaza Hotels and Urbanew Advisory reflects our shared ambition to develop hospitality projects that combine design excellence, comfort, and cultural authenticity. Mysk Residences Riyadh will be a distinctive address in the capital’s fast-evolving hospitality sector.”
Martina Vitulli, Managing Director – Hotels, Resorts & Branded Residences at Urbanew Advisory, added:
“We are proud to have supported Adanté Realty throughout the selection and negotiation process with Shaza Hotels. This project showcases how strategic collaboration and brand alignment can create value-driven, high-quality hospitality assets in the region.”
Shaza Hotels is a luxury hotel management company inspired by the rich traditions and cultures of the historic Silk Route. Its Mysk by Shaza brand embodies a modern interpretation of Arabian hospitality, blending style, comfort, and warmth. With properties in Muscat, Madinah, Doha, and Bahrain, and upcoming openings in Saudi Arabia, UAE, and Orlando, Shaza continues to expand its footprint across global destinations.
As a proud member of the Global Hotel Alliance (GHA), Shaza offers guests access to over 45 brands and 850 hotels worldwide through the award-winning GHA DISCOVERY loyalty programme.
About Adanté Realty Properties
Adanté Realty is a leading real estate developer in the GCC region, dedicated to creating lifestyle-driven destinations that blend design, innovation, and investment value. Its growing portfolio includes landmark projects such as Yenaier Residences in Sultan Haitham City, Oman.
About Urbanew Advisory
Urbanew is a real estate advisory firm headquartered in Dubai, leading projects across the Middle East, Asia Pacific, and the United States. The firm provides strategic support to developers and investors in concept creation, operator sourcing, brand alignment, and development management, with a focus on premium lifestyle and hospitality assets.
About Shaza Hotels
Shaza Hotels is a luxury hotel management company inspired by the rich traditions and cultures of the historic Silk Route. Its Mysk by Shaza brand embodies a modern interpretation of Arabian hospitality, blending style, comfort, and warmth. With properties in Muscat, Madinah, Doha, and Bahrain, and upcoming openings in Saudi Arabia, UAE, and Orlando, Shaza continues to expand its footprint across global destinations.
As a proud member of the Global Hotel Alliance (GHA), Shaza offers guests access to over 45 brands and 850 hotels worldwide through the award-winning GHA DISCOVERY loyalty programme.
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