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<h3>Urbanew Showcases Yenaier Residences at IPS Dubai 2025</h3>Urbanew was proud to attend the International Property Show (IPS) 2025 in Dubai, representing the future of luxury living in Oman through our involvement with the Yenaier Residences—a high-end mixed-use precinct within Sultan Haitham City.As the exclusive advisory partner, Urbanew joined our client at the show to unveil Yenaier to a global network of investors, master brokers, and real estate professionals. The project, developed in close collaboration with the Ministry of Housing and Urban Planning in Oman, is part of an ambitious vision to create over 800 residential units, complemented by premium amenities, retail, and open space.<figure id="figure-nj3u5uhdem9ttdnw3"><img id="nj3u5uhdem9ttdnw3" src="https://cdn.durable.co/blocks/33AlOTJ6IY26ryPWWrY3RxZxobfglXdWsOQbFOVcx6kmWylPnmoSSvey1Q40fCSs.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/33AlOTJ6IY26ryPWWrY3RxZxobfglXdWsOQbFOVcx6kmWylPnmoSSvey1Q40fCSs.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Our presence at IPS highlighted Urbanew’s unique approach—blending strategic master planning, concept design, and brokerage—to drive interest in Oman as a rising destination for investment, especially in the branded residences and wellness living segments.We extend our gratitude to everyone who visited us at the Yenaier stand and look forward to building on the momentum generated during the show. The future of Oman’s real estate is bright—and we are honoured to be leading the way.Interested in Joining the Yenaier Opportunity?💼 For Investors seeking detailed investment insights and opportunities, contact Ziad directly at +968 7732 1220 📩 For Brokers looking to register interest or join our international sales network, please reach out to us at: sales@urbanew.com Let’s shape the next chapter of luxury living in Oman—together.<figure id="figure-dpxv8f9feom9ttr994"><img id="dpxv8f9feom9ttr994" src="https://cdn.durable.co/blocks/1cej6MUPEvpu4B8xFug27z0PkiXGayGFVwnghPR8tzmRkY715OwUeIJU5HSnrGf7.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>

Urbanew at IPS Dubai 2025

<h3>Discover Yenaier – Your Gateway to the Future</h3>Urbanew is thrilled to announce that the highly anticipated Yenaier project is now live and selling off-the-plan! Located in the heart of <a data-mce-href="https://www.som.com/projects/sultan-haitham-city/" href="https://www.som.com/projects/sultan-haitham-city/" target="_blank" rel="noopener">Sultan Haitham City</a> - Oman, this exceptional development is the epitome of modern living, blending cutting-edge design, vibrant community spaces, and a thriving urban environment.Watch the Video Experience the vision of Yenaier come to life. to watch our exclusive project video, showcasing the stunning designs, world-class amenities, and unparalleled lifestyle that Yenaier has to offer.<figure id="figure-1yo6q31cypm6ewe46q" class=""><iframe id="1yo6q31cypm6ewe46q" src="https://www.youtube.com/embed/wRfG7fwhCe4" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtu.be/wRfG7fwhCe4?feature=shared" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/wRfG7fwhCe4" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>A Successful Launch The pre-launch and launch events of Yenaier were a resounding success, with a remarkable turnout and strong interest from investors and homeowners alike. Our dedicated team achieved a significant 50% sell-out rate during the launch event, cementing Yenaier’s status as one of the most sought-after projects in the region.What is Yenaier? Yenaier is a visionary mixed-use development designed to redefine living and working in Oman. It features a harmonious blend of luxury residences, modern commercial spaces, and vibrant community areas, all set within a sustainable and thoughtfully master-planned urban precinct.With meticulous attention to detail, Yenaier offers:<ul><li>Elegant apartments with panoramic views.</li><li>State-of-the-art amenities that cater to families and professionals.</li><li>Retail and dining hubs designed for convenience and entertainment.</li><li>Green, open spaces that promote wellness and a sense of community.</li></ul>Why Invest in Yenaier? Prime Location: Situated in Sultan Haitham City, <a data-mce-href="https://www.adanterealty.com/our-projects/" href="https://www.adanterealty.com/our-projects/" target="_blank" rel="noopener">Yenaier</a> enjoys seamless connectivity to key landmarks, schools, healthcare facilities, and transportation hubs, making it ideal for families, professionals, and investors. Strong Growth Potential: Sultan Haitham City is fast becoming one of Oman’s most dynamic and future-forward cities, promising significant capital appreciation and a thriving real estate market. Unmatched Lifestyle: With a focus on sustainability, convenience, and luxury, Yenaier provides a perfect environment for modern living. Whether you're looking to own your dream home or secure a high-potential investment opportunity, Yenaier offers it all.Don’t miss your chance to be a part of Oman’s most exciting real estate journey. Contact our team today to explore available units or learn more about the Yenaier project: +968 7999 9207<figure id="figure-64qx9fb3zcm6ewpwn4"><img id="64qx9fb3zcm6ewpwn4" src="https://cdn.durable.co/blocks/dJWwCqLpj1wZh82D2RyIAFQTOwX7K2Kx14ovysSLazLwyZe7N1NDdxT0r8BfB6bA.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>

Yenaier: Where Vision Meets Opportunity

We are thrilled to announce that Urbanew’s very own Managing Director, Martina Vitulli, has been featured in Entrepreneur Mirror’s article on the <a data-mce-href="https://entrepreneurmirror.com/top-11-influential-female-leaders/" href="https://entrepreneurmirror.com/top-11-influential-female-leaders/" target="_blank" rel="noopener">Top 11 Influential Female Leaders</a>. This recognition highlights her transformative impact on the global property industry and her dedication to reshaping urban landscapes with innovative and sustainable solutions.At Urbanew, we are proud to be led by a visionary who not only drives excellence within our team but also inspires change across industries. Her recognition as one of the most influential female leaders is a testament to her ability to challenge norms, foster collaboration, and create spaces that balance beauty, functionality, and long-term financial viability.This milestone is a celebration not just for Urbanew, but for all women striving to redefine boundaries in industries traditionally dominated by other voices. Her leadership reflects the values that Urbanew holds dear: innovation, inclusivity, and empowerment.A Message to Aspiring Female Leaders This achievement serves as a reminder that bold visions and relentless dedication can open doors for others to follow. To the women stepping into roles of leadership across industries, our Managing Director encourages you to dream big, innovate boldly, and continue shaping landscapes that make a difference.We thank Entrepreneur Mirror for recognizing the incredible contributions of female leaders and for shining a spotlight on the importance of diversity in leadership. Together, we can create a more inclusive and transformative future.Read the full article here: <a data-mce-href="https://entrepreneurmirror.com/top-11-influential-female-leaders/" href="https://entrepreneurmirror.com/top-11-influential-female-leaders/">Entrepreneur Mirror</a><figure id="figure-1emgraakorm5m6s2si"><img id="1emgraakorm5m6s2si" src="https://cdn.durable.co/blocks/17CpjznieVaZkEbmHxZUekUc8qL6DKXdRsDUt6FApwwWMoeqvP98M7lwvXpxl47e.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Martina Vitulli - Managing Director Hotels, Resorts & Branded Residences" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">Martina Vitulli - Managing Director Hotels, Resorts & Branded Residences</figcaption></figure>

Urbanew's Managing Director Recognized Among Top 11 Influential Female Leaders

Mall of the Emirates, a shopping mall in Dubai

<h2>Revolutionizing Retail: The Role of Mall Consultants in Dubai</h2>

In the ever-evolving landscape of retail, Dubai stands as a beacon of innovation and luxury. As shopping habits continue to shift and consumer expectations rise, the role of mall consultants has become increasingly pivotal in transforming retail spaces. These experts bring a wealth of knowledge and experience to ensure shopping centers meet the demands of the future while providing unique experiences for visitors.

Dubai is renowned for its extravagant malls, which are not just shopping destinations but also cultural and entertainment hubs. To maintain this status, mall consultants are utilizing cutting-edge strategies to enhance customer engagement and satisfaction. They collaborate with architects, designers, and retailers to create spaces that are not only visually stunning but also functional and adaptable.

<figure id="figure-tjlte1cfvbm5gsyubi"><img id="tjlte1cfvbm5gsyubi" src="https://cdn.durable.co/getty/21fJdaC2iEMlv7Vu9gOXBqdNi5PAYr0Kb3LibZ1WzYKku9yC8Y9gGY4zpi1dnRi8.jpeg" alt="modern shopping mall" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9"></figure>

<h3>Understanding Consumer Behavior</h3>

One of the primary tasks of a mall consultant is to understand and predict consumer behavior. By analyzing shopping trends and preferences, consultants can guide retailers in making informed decisions about store layout, marketing strategies, and product offerings. This data-driven approach ensures that malls can cater to a diverse audience, from local residents to international tourists.

With technology playing an integral role in modern retail, consultants also focus on integrating digital solutions to enhance the shopping experience. From interactive maps and apps to virtual fitting rooms, these innovations are designed to make shopping more convenient and engaging for consumers.

<figure id="figure-718nriszem5gsz47l"><img id="718nriszem5gsz47l" src="https://cdn.durable.co/getty/2e4ulWTMgiiNJHbDQNWRzj58J5VZ3uUc1qymrUiYrZuqRRnWFehWy46Op3ZobV4K.jpeg" alt="consumer behavior analysis" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9"></figure>

<h3>Designing Multi-functional Spaces</h3>

Another critical aspect of a mall consultant's work is designing multi-functional spaces that can adapt to various needs. As the lines between retail, dining, and entertainment blur, malls must offer more than just shopping. Consultants help in creating environments that encourage social interactions and community engagement.

For instance, incorporating green spaces, art installations, and event areas can transform a mall into a vibrant social hub. These elements not only attract more visitors but also extend their stay, increasing potential sales for retailers.

<figure id="figure-0ogvkybd9um5gszvhb"><img id="0ogvkybd9um5gszvhb" src="https://cdn.durable.co/getty/13SNiSDQfMLp6OvHrniDRVJwzVIsHwpzhWFPHueIKbOHiXSzPoqsnyHjmmuRFJNI.jpeg" alt="multi functional retail space" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9"></figure>

<h3>Sustainability and Innovation</h3>

Sustainability has become a key consideration in all aspects of development, including retail spaces. Mall consultants advocate for eco-friendly practices such as energy-efficient lighting, waste reduction programs, and sustainable building materials. These initiatives not only reduce the environmental impact but also appeal to the growing number of eco-conscious consumers.

Innovation is at the heart of Dubai's retail transformation, with consultants championing new technologies like augmented reality (AR) and artificial intelligence (AI) to personalize the shopping experience. These advancements allow retailers to provide customized services that meet the unique needs of each shopper.

<figure id="figure-vfug897yswm5gt08uk"><img id="vfug897yswm5gt08uk" src="https://cdn.durable.co/getty/25BIACObMlhhKmw9yJakfL2BBwzJG0Qf9aoNPYEnNbLNHqNmlfK11EPCGUN62ENP.jpeg" alt="sustainable retail design" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9"></figure>

<h3>The Future Outlook</h3>

The future of shopping in Dubai is set to be even more dynamic and customer-centric. As mall consultants continue to push the boundaries of what is possible, they are reshaping the traditional retail model into one that is flexible, inclusive, and immersive. Retail spaces are evolving into destinations where people can shop, dine, relax, and connect.

As Dubai remains at the forefront of retail innovation, the expertise of mall consultants will be invaluable in driving this transformation. Their insights will ensure that malls not only survive but thrive in an increasingly competitive market by delivering exceptional experiences that resonate with consumers worldwide.

<figure id="figure-jz58u9zs3m5gt0nqz"><img id="jz58u9zs3m5gt0nqz" src="https://cdn.durable.co/getty/39kIS9fgDou9aW5PS1jikET2vvHyo7UstOcuhG3Zt2laDMuPgIJBiHpoB1sxgnF9.jpeg" alt="future shopping trends" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9"></figure>

The Future of Shopping: Transforming Retail Spaces in Dubai with a Mall Consultant

Leading developer <a data-mce-href="https://www.aladrak.com/" href="https://www.aladrak.com/">Al Adrak</a> has appointed <a data-mce-href="https://urbanew.com/" href="https://urbanew.com/">Urbanew</a> as advisors and partners to deliver their vision for the Yenaier Residences Project in Sultan Haitham City, Oman. As part of this collaboration, <a data-mce-href="https://www.immersiv.com.au/" href="https://www.immersiv.com.au/">IMMERSIV’s</a> real-time 3D technology will play a central role in showcasing the project, redefining the way future residents and investors experience off-the-plan developments.<figure id="figure-t06jynndtsm4scgzxz"><img id="t06jynndtsm4scgzxz" src="https://cdn.durable.co/blocks/35Wifkm6JKauhExi5t5fSBuvcWCqTtjUF2bq4FgIuR2fGIoO7otSh9VVIjFt5mFc.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/35Wifkm6JKauhExi5t5fSBuvcWCqTtjUF2bq4FgIuR2fGIoO7otSh9VVIjFt5mFc.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>A Vision for the Future The Yenaier Residences mark a significant step in the evolution of modern living within Sultan Haitham City. Combining innovation, luxury, and sustainability, this master-planned development promises to be a landmark destination in Oman. By leveraging IMMERSIV's cutting-edge technology, Urbanew and Al Adrak are ensuring the project’s vision is brought to life in the most immersive way possible.Immersive Experiences for Investors and Buyers IMMERSIV’s real-time 3D technology replaces traditional sales tools with dynamic, interactive solutions that allow buyers to:<ul><li>Explore every detail: Walk through the Yenaier Residences virtually, visualizing layouts, finishes, and designs.</li><li>Personalize their homes: Customize interior spaces in real time, creating an emotional connection to the property.</li><li>Make confident decisions: Interactive experiences provide clarity and transparency, simplifying the buying journey.</li></ul>This innovative approach is particularly impactful in attracting international buyers, bridging geographical gaps, and accelerating pre-sales – a critical factor for a project of this scale.Urbanew’s Role as Strategic Advisors Appointed by Al Adrak, Urbanew brings its expertise in real estate advisory, master planning, and concept development to the Yenaier Residences. As trusted partners, Urbanew will oversee key aspects of the project’s strategy, from concept creation to sales delivery. By integrating IMMERSIV’s revolutionary technology, Urbanew ensures that buyers, investors, and stakeholders can truly connect with the project’s vision well before completion.<figure id="figure-f7dy8vhprsm4sclwp0"><img id="f7dy8vhprsm4sclwp0" src="https://cdn.durable.co/blocks/19iMHl4kzlbqwDbgHOPB3gIQRHIvK89y2eI6zXDgr7abTjlD334NB0FqJ0HmuHN2.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/19iMHl4kzlbqwDbgHOPB3gIQRHIvK89y2eI6zXDgr7abTjlD334NB0FqJ0HmuHN2.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Transforming Sultan Haitham City The Yenaier Residences are set to become a cornerstone of Sultan Haitham City’s mixed-use precinct, offering a blend of modern design, premium living spaces, and community-driven amenities. With IMMERSIV leading the way in visualization and Urbanew driving the project’s strategy, this collaboration sets a new benchmark for innovation and excellence in Oman’s property market.Stay tuned as Yenaier Residences redefines real estate in Sultan Haitham City. For more details on this groundbreaking project, contact Urbanew today.To engage with our advisory servcies email us at <a href="mailto:partners@urbanew.com" data-mce-href="mailto:partners@urbanew.com" data-mce-selected="inline-boundary">partners@urbanew.com</a>&nbsp;

Yenaier Residences at Sultan Haitham City appoints IMMERSIV

<h2>The Allure of Branded Villas</h2>
Dubai, a city known for its architectural marvels and luxury lifestyle, has become a prime destination for real estate investors worldwide. Among the various options available, investing in branded villas stands out as a particularly attractive choice. These residences combine the allure of prestigious brands with the comfort of home, offering a unique investment opportunity.

Branded villas are properties developed in collaboration with renowned brands, often from the world of fashion, hospitality, or automotive industries. These villas not only carry the brand's logo but also incorporate their design philosophy, ensuring a high-standard living experience.

<figure id="figure-mncmxsrumm4mbis1q"><img id="mncmxsrumm4mbis1q" src="https://media.gettyimages.com/id/1351431288/photo/exterior-of-luxury-holiday-villa.jpg?b=1&s=2048x2048&w=0&k=20&c=bcwMis-_gXD-oL0C4OVlk4MRtXtOF7vW4ie3krhWArw=" alt="luxury villa" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>High Return on Investment</h2>
One of the primary reasons investors are drawn to branded villas in Dubai is the potential for high returns. The real estate market in Dubai has consistently shown robust growth, and branded properties often appreciate in value more than their non-branded counterparts. The association with a luxury brand adds a layer of exclusivity, increasing the property's demand and resale value.

Moreover, Dubai's strategic location as a global business hub and its tax-free status amplify the financial benefits of investing here. The city's growing population of expatriates and tourists ensures a steady demand for high-end accommodation, making branded villas a lucrative investment.

<figure id="figure-hrxqph2y2um4mbis1q"><img id="hrxqph2y2um4mbis1q" src="https://media.gettyimages.com/id/2154752387/photo/real-estate-concept-business-home-insurance-and-real-estate-protection-real-estate-investment.jpg?b=1&s=2048x2048&w=0&k=20&c=7uzJXtiNiy3gdOh6UZrQkdOlH_HEjgoLPn0TkX0htuQ=" alt="real estate investment" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Unmatched Luxury and Amenities</h2>
Another compelling reason to consider branded villas is the unparalleled luxury they offer. These properties are equipped with top-tier amenities, including private pools, state-of-the-art gyms, and personalized concierge services. The involvement of iconic brands ensures that every detail is meticulously crafted to provide a lavish lifestyle.

The design of branded villas often reflects the signature style of the brand, resulting in unique interiors and exteriors that stand out in the market. Residents enjoy not just a home but an entire experience that mirrors the brand's values and aesthetics.

<h3>Comprehensive Management Services</h3>
Investing in branded villas also means benefiting from comprehensive property management services. Many brands provide end-to-end solutions for maintenance, rentals, and even resale, ensuring that your investment remains hassle-free. This is particularly advantageous for international investors who may not reside in Dubai year-round.

<figure id="figure-ye1ef8ko7sm4mbis1q"><img id="ye1ef8ko7sm4mbis1q" src="https://media.gettyimages.com/id/2074951678/photo/asian-businesswoman-using-digital-tablet-at-airport-lounge-while-waiting-for-the-flight.jpg?b=1&s=2048x2048&w=0&k=20&c=m6anXLnAZIW9Phgeew27x0xy_AlIdfB2Q8k7EbOsEc0=" alt="luxury lifestyle" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>A Diverse Range of Options</h2>
Dubai's real estate market offers a diverse range of branded villa options to cater to different tastes and preferences. Whether you're drawn to the sleek modern designs of a fashion brand or the traditional elegance of a hospitality giant, there's something for everyone.

<ul>
 <li>Fashion Brands: Known for their cutting-edge design and style.</li>
 <li>Hospitality Brands: Offer exceptional service and comfort.</li>
 <li>Automotive Brands: Provide innovative and high-performance living spaces.</li>
</ul>

<h3>Strategic Locations</h3>
Branded villas are typically located in prime areas of Dubai, such as Palm Jumeirah, Downtown Dubai, or Dubai Marina. These locations offer stunning views, easy access to key attractions, and proximity to business districts, making them highly desirable for both living and investment purposes.

Overall, investing in branded villas in Dubai provides not just a property but an entire lifestyle that blends luxury with practicality. The combination of high returns, unmatched amenities, and strategic locations makes these investments a wise choice for discerning investors looking to capitalize on Dubai's dynamic real estate market.

News

Urbanew at IPS Dubai 2025

Yenaier: Where Vision Meets Opportunity

Urbanew's Managing Director Recognized Among Top 11 Influ...

The Future of Shopping: Transforming Retail Spaces in Dub...

Yenaier Residences at Sultan Haitham City appoints IMMERSIV

Exploring the Benefits of Investing in Branded Villas in ...