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We are delighted to welcome Kim Cruz as Group Director of Operations, based in our Maputo office. In this key leadership role, Kim will oversee all operations across the Southern African region, furthering Urbanew’s commitment to delivering world-class advisory, development, and brokerage services throughout the continent.A proud Mozambican national, Kim brings a distinguished background in diplomacy and regional operations. He previously held a senior position at the Saudi Embassy in Mozambique and most recently led the operations team at SIR Maputo, a respected name in Mozambique. Kim’s deep local knowledge, operational expertise, and extensive network across public and private sectors make him ideally suited to lead our growth across the region.As Group Director of Operations, Kim will be responsible for overseeing project execution, stakeholder engagement, and the strategic development of Urbanew’s footprint in Southern Africa.“I’m proud to join Urbanew at such a dynamic time in its expansion,” Kim shared. “There is significant opportunity across Southern Africa, and I look forward to building strong, future-focused developments that deliver meaningful value.”Please join us in welcoming Kim to the Urbanew leadership team. His vision, leadership, and expertise will be instrumental in shaping the next phase of our journey across the African continent.

Urbanew Welcomes Kim Cruz as Group Director of Operations

Muscat, Oman – May 2025&nbsp;Urbanew is proud to announce its instrumental role in the introduction of <a data-mce-href="https://www.zawya.com/en/press-release/companies-news/the-lux-collective-and-adante-realty-officially-launch-socio-by-the-lux-collective-nbt2t3ar" href="https://www.zawya.com/en/press-release/companies-news/the-lux-collective-and-adante-realty-officially-launch-socio-by-the-lux-collective-nbt2t3ar" target="_blank" rel="noopener" data-mce-selected="inline-boundary">SOCIO by The Lux Collective,</a> a boutique lifestyle hotel and branded residences concept, to the Yenaier precinct within Sultan Haitham City — one of Oman’s most ambitious urban developments to date.As the appointed lead consultants on the project, Urbanew was responsible for delivering the complete masterplan strategy for this landmark mixed-use site. Our multidisciplinary involvement spanned from initial visioning and site positioning through to the operator search, selection, and successful signing with The Lux Collective.The signing ceremony, officiated by His Excellency Dr. Khalfan Said Al Shuaili, Minister of Housing and Urban Planning in Oman, marked a significant milestone not only for Yenaier but for the broader Sultan Haitham City initiative — aligning with Oman Vision 2040’s goals of sustainable urban transformation and economic diversification.<figure id="figure-8d5pm0awdmb4sm48f"><img id="8d5pm0awdmb4sm48f" src="https://cdn.durable.co/covers/3aZAoO9q5FgKKfLJFHon4A2OWdh0OMQrHXpVBEO9Mw3TkqhzGPvA4aAmpsUCa3a0.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Pictured: Dr Aadil Alexander, Dr Thomas Alexander, Minister of Commerce HE Qais Al Yousf, Minister of Housing HE Khalfan bin Saeed Al-Shueili, The Lux Collective Chief Development Officer – EMEA Oliviero Cassini, Al Adrak Group Chief Executive Officer Mr Riyas" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/3aZAoO9q5FgKKfLJFHon4A2OWdh0OMQrHXpVBEO9Mw3TkqhzGPvA4aAmpsUCa3a0.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Pictured: Dr Aadil Alexander, Dr Thomas Alexander, Minister of Commerce HE Qais Al Yousf, Minister of Housing HE Khalfan bin Saeed Al-Shueili, The Lux Collective Chief Development Officer – EMEA Oliviero Cassini, Al Adrak Group Chief Executive Officer Mr Riyas</figcaption></figure>Urbanew led the process from inception, curating a well-balanced amenity mix and programming strategy across the residential, hospitality, retail, and wellness components. We advised the developer, <a data-mce-href="https://www.adanterealty.com/" href="https://www.adanterealty.com/">Adante Realty</a>, on optimal use of space, market positioning, and brand fit — ultimately identifying SOCIO as the perfect operator partner to align with the urban vision and future demographic of Yenaier.“Urbanew is honoured to lead this transformative project and to have played a central role in introducing SOCIO Hotel &amp; Branded Residences to Yenaier,” said Martina Vitulli, Managing Director – Hotels, Resorts &amp; Branded Residences at Urbanew. “Our goal was to create a masterplan that wasn’t just about infrastructure, but about lifestyle — integrating hospitality, community, and culture into one compelling destination.”<figure id="figure-bo4nyqz16gmb4soxg1"><img id="bo4nyqz16gmb4soxg1" src="https://cdn.durable.co/blocks/27ZLZqEhHkSBZEKxIZ6idD9CAYbRuEOnD9jsUDjwT2XDISydjnG4AEa1ugmEbGck.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: 15% 10%;" data-corners="default" data-aspect="1:1" data-caption="Pictured: Martina Vitulli - MD Hotels, Resorts &amp; Branded Residences with Chakyl Camal, CEO from Urbanew" data-positionx="15%" data-positiony="10%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/27ZLZqEhHkSBZEKxIZ6idD9CAYbRuEOnD9jsUDjwT2XDISydjnG4AEa1ugmEbGck.png" data-mce-style="aspect-ratio: 1/1; object-position: 15% 10%;"><figcaption class="body-normal text-gray-500 mt-2">Pictured: Martina Vitulli - MD Hotels, Resorts &amp; Branded Residences with Chakyl Camal, CEO from Urbanew</figcaption></figure>This milestone positions Yenaier as the first site within Sultan Haitham City to introduce a hotel and branded residences, setting a benchmark for future developments across the new city. It also reflects Urbanew’s broader commitment to shaping human-centred, financially resilient destinations across the region.Urbanew’s work on this project is a testament to our end-to-end capabilities in urban strategy, masterplanning, operator engagement, and development advisory. We continue to work closely with public and private stakeholders to ensure the successful realisation of this new urban hub.<figure id="figure-o5ohw8wdrpmb4t0uqv"><img id="o5ohw8wdrpmb4t0uqv" src="https://cdn.durable.co/blocks/34oXWT3nt3gpBAZ5ufHIuNwI9yyBA1ruLqqT24ofzYyCJo7MopYowjMC4kQkQc5I.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Pictured: Sultan Haitham City, Oman" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/34oXWT3nt3gpBAZ5ufHIuNwI9yyBA1ruLqqT24ofzYyCJo7MopYowjMC4kQkQc5I.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Pictured: Sultan Haitham City, Oman</figcaption></figure>For more on our projects and services, visit www.urbanew.com

Urbanew Introduces SOCIO Hotel & Branded Residences to Yenaier

<h3>Urbanew Showcases Yenaier Residences at IPS Dubai 2025</h3>Urbanew was proud to attend the International Property Show (IPS) 2025 in Dubai, representing the future of luxury living in Oman through our involvement with the Yenaier Residences—a high-end mixed-use precinct within Sultan Haitham City.As the exclusive advisory partner, Urbanew joined our client at the show to unveil Yenaier to a global network of investors, master brokers, and real estate professionals. The project, developed in close collaboration with the Ministry of Housing and Urban Planning in Oman, is part of an ambitious vision to create over 800 residential units, complemented by premium amenities, retail, and open space.<figure id="figure-nj3u5uhdem9ttdnw3"><img id="nj3u5uhdem9ttdnw3" src="https://cdn.durable.co/blocks/33AlOTJ6IY26ryPWWrY3RxZxobfglXdWsOQbFOVcx6kmWylPnmoSSvey1Q40fCSs.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/33AlOTJ6IY26ryPWWrY3RxZxobfglXdWsOQbFOVcx6kmWylPnmoSSvey1Q40fCSs.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Our presence at IPS highlighted Urbanew’s unique approach—blending strategic master planning, concept design, and brokerage—to drive interest in Oman as a rising destination for investment, especially in the branded residences and wellness living segments.We extend our gratitude to everyone who visited us at the Yenaier stand and look forward to building on the momentum generated during the show. The future of Oman’s real estate is bright—and we are honoured to be leading the way.Interested in Joining the Yenaier Opportunity?💼 For Investors seeking detailed investment insights and opportunities, contact Ziad directly at +968 7732 1220 📩 For Brokers looking to register interest or join our international sales network, please reach out to us at: sales@urbanew.com Let’s shape the next chapter of luxury living in Oman—together.<figure id="figure-dpxv8f9feom9ttr994"><img id="dpxv8f9feom9ttr994" src="https://cdn.durable.co/blocks/1cej6MUPEvpu4B8xFug27z0PkiXGayGFVwnghPR8tzmRkY715OwUeIJU5HSnrGf7.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>

Urbanew at IPS Dubai 2025

<h3>Discover Yenaier – Your Gateway to the Future</h3>Urbanew is thrilled to announce that the highly anticipated Yenaier project is now live and selling off-the-plan! Located in the heart of <a data-mce-href="https://www.som.com/projects/sultan-haitham-city/" href="https://www.som.com/projects/sultan-haitham-city/" target="_blank" rel="noopener">Sultan Haitham City</a> - Oman, this exceptional development is the epitome of modern living, blending cutting-edge design, vibrant community spaces, and a thriving urban environment.Watch the Video Experience the vision of Yenaier come to life. to watch our exclusive project video, showcasing the stunning designs, world-class amenities, and unparalleled lifestyle that Yenaier has to offer.<figure id="figure-1yo6q31cypm6ewe46q" class=""><iframe id="1yo6q31cypm6ewe46q" src="https://www.youtube.com/embed/wRfG7fwhCe4" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtu.be/wRfG7fwhCe4?feature=shared" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/wRfG7fwhCe4" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>A Successful Launch The pre-launch and launch events of Yenaier were a resounding success, with a remarkable turnout and strong interest from investors and homeowners alike. Our dedicated team achieved a significant 50% sell-out rate during the launch event, cementing Yenaier’s status as one of the most sought-after projects in the region.What is Yenaier? Yenaier is a visionary mixed-use development designed to redefine living and working in Oman. It features a harmonious blend of luxury residences, modern commercial spaces, and vibrant community areas, all set within a sustainable and thoughtfully master-planned urban precinct.With meticulous attention to detail, Yenaier offers:<ul><li>Elegant apartments with panoramic views.</li><li>State-of-the-art amenities that cater to families and professionals.</li><li>Retail and dining hubs designed for convenience and entertainment.</li><li>Green, open spaces that promote wellness and a sense of community.</li></ul>Why Invest in Yenaier? Prime Location: Situated in Sultan Haitham City, <a data-mce-href="https://www.adanterealty.com/our-projects/" href="https://www.adanterealty.com/our-projects/" target="_blank" rel="noopener">Yenaier</a> enjoys seamless connectivity to key landmarks, schools, healthcare facilities, and transportation hubs, making it ideal for families, professionals, and investors. Strong Growth Potential: Sultan Haitham City is fast becoming one of Oman’s most dynamic and future-forward cities, promising significant capital appreciation and a thriving real estate market. Unmatched Lifestyle: With a focus on sustainability, convenience, and luxury, Yenaier provides a perfect environment for modern living. Whether you're looking to own your dream home or secure a high-potential investment opportunity, Yenaier offers it all.Don’t miss your chance to be a part of Oman’s most exciting real estate journey. Contact our team today to explore available units or learn more about the Yenaier project: +968 7999 9207<figure id="figure-64qx9fb3zcm6ewpwn4"><img id="64qx9fb3zcm6ewpwn4" src="https://cdn.durable.co/blocks/dJWwCqLpj1wZh82D2RyIAFQTOwX7K2Kx14ovysSLazLwyZe7N1NDdxT0r8BfB6bA.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>

Yenaier: Where Vision Meets Opportunity

We are thrilled to announce that Urbanew’s very own Managing Director, Martina Vitulli, has been featured in Entrepreneur Mirror’s article on the <a data-mce-href="https://entrepreneurmirror.com/top-11-influential-female-leaders/" href="https://entrepreneurmirror.com/top-11-influential-female-leaders/" target="_blank" rel="noopener">Top 11 Influential Female Leaders</a>. This recognition highlights her transformative impact on the global property industry and her dedication to reshaping urban landscapes with innovative and sustainable solutions.At Urbanew, we are proud to be led by a visionary who not only drives excellence within our team but also inspires change across industries. Her recognition as one of the most influential female leaders is a testament to her ability to challenge norms, foster collaboration, and create spaces that balance beauty, functionality, and long-term financial viability.This milestone is a celebration not just for Urbanew, but for all women striving to redefine boundaries in industries traditionally dominated by other voices. Her leadership reflects the values that Urbanew holds dear: innovation, inclusivity, and empowerment.A Message to Aspiring Female Leaders This achievement serves as a reminder that bold visions and relentless dedication can open doors for others to follow. To the women stepping into roles of leadership across industries, our Managing Director encourages you to dream big, innovate boldly, and continue shaping landscapes that make a difference.We thank Entrepreneur Mirror for recognizing the incredible contributions of female leaders and for shining a spotlight on the importance of diversity in leadership. Together, we can create a more inclusive and transformative future.Read the full article here: <a data-mce-href="https://entrepreneurmirror.com/top-11-influential-female-leaders/" href="https://entrepreneurmirror.com/top-11-influential-female-leaders/">Entrepreneur Mirror</a><figure id="figure-1emgraakorm5m6s2si"><img id="1emgraakorm5m6s2si" src="https://cdn.durable.co/blocks/17CpjznieVaZkEbmHxZUekUc8qL6DKXdRsDUt6FApwwWMoeqvP98M7lwvXpxl47e.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Martina Vitulli - Managing Director Hotels, Resorts & Branded Residences" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">Martina Vitulli - Managing Director Hotels, Resorts & Branded Residences</figcaption></figure>

Urbanew's Managing Director Recognized Among Top 11 Influential Female Leaders

Mall of the Emirates, a shopping mall in Dubai

<h2>Revolutionizing Retail: The Role of Mall Consultants in Dubai</h2>

In the ever-evolving landscape of retail, Dubai stands as a beacon of innovation and luxury. As shopping habits continue to shift and consumer expectations rise, the role of mall consultants has become increasingly pivotal in transforming retail spaces. These experts bring a wealth of knowledge and experience to ensure shopping centers meet the demands of the future while providing unique experiences for visitors.

Dubai is renowned for its extravagant malls, which are not just shopping destinations but also cultural and entertainment hubs. To maintain this status, mall consultants are utilizing cutting-edge strategies to enhance customer engagement and satisfaction. They collaborate with architects, designers, and retailers to create spaces that are not only visually stunning but also functional and adaptable.

<figure id="figure-tjlte1cfvbm5gsyubi"><img id="tjlte1cfvbm5gsyubi" src="https://cdn.durable.co/getty/21fJdaC2iEMlv7Vu9gOXBqdNi5PAYr0Kb3LibZ1WzYKku9yC8Y9gGY4zpi1dnRi8.jpeg" alt="modern shopping mall" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9"></figure>

<h3>Understanding Consumer Behavior</h3>

One of the primary tasks of a mall consultant is to understand and predict consumer behavior. By analyzing shopping trends and preferences, consultants can guide retailers in making informed decisions about store layout, marketing strategies, and product offerings. This data-driven approach ensures that malls can cater to a diverse audience, from local residents to international tourists.

With technology playing an integral role in modern retail, consultants also focus on integrating digital solutions to enhance the shopping experience. From interactive maps and apps to virtual fitting rooms, these innovations are designed to make shopping more convenient and engaging for consumers.

<figure id="figure-718nriszem5gsz47l"><img id="718nriszem5gsz47l" src="https://cdn.durable.co/getty/2e4ulWTMgiiNJHbDQNWRzj58J5VZ3uUc1qymrUiYrZuqRRnWFehWy46Op3ZobV4K.jpeg" alt="consumer behavior analysis" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9"></figure>

<h3>Designing Multi-functional Spaces</h3>

Another critical aspect of a mall consultant's work is designing multi-functional spaces that can adapt to various needs. As the lines between retail, dining, and entertainment blur, malls must offer more than just shopping. Consultants help in creating environments that encourage social interactions and community engagement.

For instance, incorporating green spaces, art installations, and event areas can transform a mall into a vibrant social hub. These elements not only attract more visitors but also extend their stay, increasing potential sales for retailers.

<figure id="figure-0ogvkybd9um5gszvhb"><img id="0ogvkybd9um5gszvhb" src="https://cdn.durable.co/getty/13SNiSDQfMLp6OvHrniDRVJwzVIsHwpzhWFPHueIKbOHiXSzPoqsnyHjmmuRFJNI.jpeg" alt="multi functional retail space" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9"></figure>

<h3>Sustainability and Innovation</h3>

Sustainability has become a key consideration in all aspects of development, including retail spaces. Mall consultants advocate for eco-friendly practices such as energy-efficient lighting, waste reduction programs, and sustainable building materials. These initiatives not only reduce the environmental impact but also appeal to the growing number of eco-conscious consumers.

Innovation is at the heart of Dubai's retail transformation, with consultants championing new technologies like augmented reality (AR) and artificial intelligence (AI) to personalize the shopping experience. These advancements allow retailers to provide customized services that meet the unique needs of each shopper.

<figure id="figure-vfug897yswm5gt08uk"><img id="vfug897yswm5gt08uk" src="https://cdn.durable.co/getty/25BIACObMlhhKmw9yJakfL2BBwzJG0Qf9aoNPYEnNbLNHqNmlfK11EPCGUN62ENP.jpeg" alt="sustainable retail design" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9"></figure>

<h3>The Future Outlook</h3>

The future of shopping in Dubai is set to be even more dynamic and customer-centric. As mall consultants continue to push the boundaries of what is possible, they are reshaping the traditional retail model into one that is flexible, inclusive, and immersive. Retail spaces are evolving into destinations where people can shop, dine, relax, and connect.

As Dubai remains at the forefront of retail innovation, the expertise of mall consultants will be invaluable in driving this transformation. Their insights will ensure that malls not only survive but thrive in an increasingly competitive market by delivering exceptional experiences that resonate with consumers worldwide.

<figure id="figure-jz58u9zs3m5gt0nqz"><img id="jz58u9zs3m5gt0nqz" src="https://cdn.durable.co/getty/39kIS9fgDou9aW5PS1jikET2vvHyo7UstOcuhG3Zt2laDMuPgIJBiHpoB1sxgnF9.jpeg" alt="future shopping trends" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9"></figure>

News

Urbanew Welcomes Kim Cruz as Group Director of Operations

Urbanew Introduces SOCIO Hotel & Branded Residences to Ye...

Urbanew at IPS Dubai 2025

Yenaier: Where Vision Meets Opportunity

Urbanew's Managing Director Recognized Among Top 11 Influ...

The Future of Shopping: Transforming Retail Spaces in Dub...